Few people can stand up to the comforting light that a candle’s flame produces. Candles have been a part of our lives for nearly all of recorded history, serving as everything from basic house décor to a significant aspect of spiritual practice. Apart from the flame, the perfume of the candle might help to remember fond childhood memories or just to add a nice fragrance to an otherwise uninviting environment. No matter what they are used for, people have always desired candles and will continue to desire them in the future as an evergreen commodity.
Consumers, on either hand, are moving away from mass-produced candles available at your local supermarket and toward the real quality of a handcrafted candle. In the event that you’ve ever been fascinated by candle making, now is an excellent moment to begin establishing your own small handmade candle business. From candle box packaging to marketing, there are a number of things that you need to consider a lot of things.
Ads on the internet can help you reach new candle customers.
Online platforms make their money by selling advertising space, and there is enough of it available for everybody to buy! Make use of the free ad accounts offered by Google and Facebook. These platforms are the most effective in driving traffic straight to your website, and also segmenting your audience & serving adverts that are tailored to their interests. Furthermore, because the cost is determined by the number of clicks on your advertisement, it is only as expensive as it is effective.
Utilise social media to establish an online presence.
Social media is one of the most powerful marketing platforms available today, and it is utilised by both individual entrepreneurs and Fortune 500 organisations alike, according to research. In order to promote your candle-making business on social media, you need to establish a presence on a variety of platforms like Facebook, Pinterest, Twitter, Instagram (and even Snapchat), depending on the sort of media you want to generate and distribute.
Decide on a URL or page name that is representative of your candle-making business – and that is comparable to the domain name of your website, if possible, to make it apparent that there is a connection between them all. Additionally, you may simplify all of your social network accounts by giving them just the same name, URL, logo, & summary.
Etsy
Etsy, the world’s largest marketplace for budding entrepreneurs, helps you get your candles to as many people as possible as quickly as possible. A $0.20 listing fee and a 3.5 percent commission are required in order to list your candles or any other goods on Amazon. Etsy sellers have access to a global market of more than 26 million active consumers, and sales on the site consistently surpass billions of dollars each year. Homemade candles are indeed a popular item to sell on the site.
Wholesaling
Wholesaling is the practice of selling your candles in large quantities to merchants for resale for a profit. You may diversify your revenue sources while also selling in bulk to a single client, reaching an established customer base, and receiving user input on what sells well in your industry.
Products that are “shelf-ready” and a professional brand are essential for successful wholesaling. For example, putting together a buyer’s pack that includes samples, a line sheet or product catalogue, order forms, as well as marketing displays and materials might assist convenience stores in carrying your items. Also necessary is becoming familiar with large-scale production, suitable wholesale pricing, as well as minimum order quantities.
Make certain that your design is current.
Packaging is a very distinctive asset for a product, and it has a significant impact on the product’s overall sales potential. Branding that is successful is basic, professional, and easy, but it must be created with such a specific product in mind, according to the experts.
Even the most brilliant packaging concept will fail if it is not fit for the product being packaged. A pleasant label with pictures fit for a high-end bottle of wine would not sell a packet of soy melts, as well as a comical design may be ineffectual if you are selling a high-end candle, according to the study.
When selecting a package design for your candle goods, keep in mind that your designs should be connected to your business and your beliefs, as well as highlighting what distinguishes your product from the competition.
Create a marketing plan that is effective.
Being successful in a candle-making company is not always easy or straightforward, particularly if you are attempting to sell candles in a niche market that is already heavily crowded. This is why it is critical to have a comprehensive marketing plan that incorporates both local and internet marketing methods. There are several methods for promoting your candle company from home, ranging from classic PPC (pay-per-click) marketing & SEO, or search engine marketing, to direct mailers as well as social media platforms. You can also consider using marketing tactics on candle box packaging for advertising purposes.
With email marketing, you can ensure repeat business.
The fact that someone has subscribed to your newsletter is a strong sign of their liking for your company. Whether it’s through automatic transactions or voluntarily through your website, you’ll almost certainly be collecting email addresses from your clients in the near future. Make contact with them! Start a monthly newsletter, or even send it out once a month if you have the time. If they are successful, send the same one twice a month for the next six months.
