Though every business is different, SEO’s principle remains the same for every website – Rank higher on SERPs for popular keywords for driving more traffic to your website. The challenge? Reaching this goal is not easy.Some brands end up making potentially costly mistakes.
Here are the common mistakesthat you need to avoid during SEO management:
1. Duplicate content
While more content on your website with sufficient keywords can help you rank higher, just copying and pasting content or changing the content slightly to include a new keyword can lower the overall value of your website and in turn your ranking.
Put simply, it is always better to create new and well-researched content.
2. Vague meta descriptions
Meta descriptions are basically snippets of text that offer content’s quick description on a specific page. Herein, concise, and clear descriptions are vital. Vague meta descriptions make it simple for the users to overlook your website. Therefore, it is highly recommended to use the primary keyword and provide a quick overview of the page in question so that the users know what they are getting into.
3. Low-quality backlinks
Backlinks can help increase the authority and relevance of your content, provided they only link to high-quality websites. If your content links to websites that are spammy, do not receive many visitor views or often stuff keywords, you won’t be able to see a rise in search rankings. In fact, linking to these websites may hamper your website’s overall ranking.
4. Keyword stuffing
If there is a cardinal rule of modern SEO, it is – don’t stuff keywords.
Keyword stuffing is the practice of adding the same keyword to your content multiple times with the intention to rank higher. But the problem? Search engines like Google are smart enough to detect this practice and usually down-rank your website if they detect keyword stuffing.
While there aren’t any hard and fast rules for keyword density beyond always relevant “don’t stuff keywords” advice, many SEO experts recommend using approximately 1-2 keywords for every copy of 100 words. This factors in to about 1-2% keyword density.
5. Unoptimized images
Though images help in capturing user interest, it is not enough to simply put the pictures on your website. You also need to make sure that the images are optimized.
This begins with the image itself. Ensure it is easy to understand and relevant. For example, if you run a clothing brand, use an image that is related to the products you offer and is of high quality, such that users can immediately tell what it is. If the image is confusing or of lowresolution, users might not bother sticking around.
It is also recommended to look at the size of your images as sometimes large, high-resolution images may load slowly, which may hamper your search engine rankings. Optimizing images for size (without losing the quality) can help in improving your search rankings and user experience.
Though SEO involves a lot of work, you shouldn’t avoid any aspect of it as any of the SEO mistakes that we discussed above or others can cost you your rankings. Therefore, focus on website speed, write good content and optimize for the right keywords, add internal links, have great call-to-action buttons, and prepare for mobile. Do all this, ensure you have the best WooCommerceHosting, and avoid SEO mistakes, and you are already on your way to building a well-optimized website.
