Know How DS Group Diversified from a Perfumery Shop in Chandni Chowk to its Evolution into a Conglomerate

324 ViewsIn the early 20th century, amidst an era devoid of brand dominance and marketing tactics, a small perfumery shop in Chandni Chowk, Delhi, laid the foundation for what would eventually become a prominent Indian conglomerate. The visionary behind this establishment, Shri Dharampal ji, recognized the importance of consumer preferences Continue Reading